Nov 18,
2006

when you’re stressed

A spot I directed went live a few days ago. You can catch it over at www.way2quit.com. Definitely check out the other 4 spots as well. Good times.

For a better version check out www.onesmallstep.tv

A few credits belong to:
Gene Blakefield- for the help out on the animation
Eric Hermann- most wise producer
Arnold Worldwide- agency of fine taste
and Human Worldwide- for the amazing soundtrack!

16 Comments

  • Nov 18,
    2006

    Brilliant!!! I love it! It makes me want to start smoking so i can watch it and stop. Very funny and clever actions for those little critters, and great character designs as usual!

    Totally awesome! Totally Trussell.

  • Nov 18,
    2006

    Awesome stuff as always!!

  • Nov 18,
    2006

    Fantastic. Great as usual. Love the smoking monsters in his head.

  • Nov 18,
    2006
    by Mega

    nice timing boys! great posing too! will this be on tv at all?

  • Nov 18,
    2006

    you know how much i love this piece. you rocked it again my friend…you rocked it again. i can’t get over how beautiful your designs are. kickin’.

  • Nov 18,
    2006

    Thanks for the kindness, goodpeople! Glad you dig it. I’m glad I got a chance to take it on.

    mega- There’s a slight potential for broadcast, but mostl likely it’s for viral purposes.

  • Nov 18,
    2006

    ha, VERY cool!
    The style is unmistakeable ;)
    and that run in the beginning works
    SO well… beautiful stuff, Joel and team!
    :)
    -Dagan

  • Nov 18,
    2006

    Thanks man! Gene rocked the run something fierce.

  • Nov 18,
    2006
    by Mega

    still cool stuff man, real nice posing. ha, ittl be great to see what you come up with for the FOURTY show!

  • Nov 18,
    2006

    Great work on this ad,love the style of your work

  • Nov 18,
    2006

    mega- Looking forward to the show fershure.

    kyle- Thanks, man. You’ve got some mighty fine work on your blog.

  • Nov 18,
    2006

    Love the shot of the beasties in the dudes brain. Super nice work!

  • Nov 18,
    2006

    DOUG G! You’ve got a blog now? Most awesome, sir. Glad you like the spot. Hope things are staying dry up in Seattle.

  • Nov 18,
    2006
    by Arbito

    Wow that was awesome… it was easily the best one.

  • Nov 18,
    2006

    a little late commenting on this… but a friend of mine gave me a quicktime of this piece back around the time you posted it up i guess, and i thought it was great. The timing definitely inspired some of the animation I’ve worked on since.

    So i’m glad i randomly stubled across your blog – really great work you’ve got up here, and I’m glad to have found the source of the spot!

  • Nov 18,
    2006
    by Anonymous

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